About Me

Hi, I'm Janelle

I'm a digital marketer & Designer who handles the full stack — email, web, graphics, content, and strategy — for a luxury hospitality brand, end to end, solo.

I move fluidly between writing campaign copy, building emails, managing a WordPress site, and designing the visuals that hold it all together, always grounded in user research and a clear brand voice.

Outside of design, I love hiking, sightseeing, and traveling. I’m based in the Monterey, CA where I am always inspired by the coastal beauty around me.

Experience

Google UX Design Certificate – Coursera (2025)
7-course program covering UX research, wireframing, prototyping, and usability testing in Figma.
Reservations Specialist and Marketing Design– Inns by the Sea (2024–2025)
B.S. Communication Design with Concentration in Interactive Media – California State University of Monterey Bay (2024)
Technical Artist Intern – Humana Machina (2024)
Front-End Familiarity
This entire site was coded in HTML, CSS, and basic JavaScript to showcase both design and implementation skills (2025-current)

Skills

Digital Marketing & Analytics

Email Marketing (Tools I use: Stripo, Acoustic Connect ESP, Revinate ESP.
Skills I use:Campaign Segmentation, Personalization, Branding, KPI Tracking)
Cross-team Collaboration
Reservation Data Analysis, Customer Journey Mapping, Email Journey Optimization

Web & Front-End

Website Management (CMS: WordPress, Squarespace, Webflow, SiteMinder)
HTML & CSS, Responsive Design, Accessibility Standards (WCAG)
Content Updates & UX Optimization
WordPress, Google Analytics, Google Business Profile

Design & Branding

Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, XD, Firefly)
Figma, Canva, Prototyping & Wireframing
Visual Design, Branding, Typography, Motion-Design Typography

Digital Marketing Manager

Pabble Beach Resorts · Jan 2026 – Present

Own end-to-end digital marketing across multiple resort properties — email, web, graphics, and content — as the sole marketer handling strategy through execution.
Manage and update the resort website in WordPress, including content edits, page builds, and ongoing UX and accessibility improvements.
Lead email marketing production, from campaign strategy and copywriting through build and deployment in Acoustic Connect and Stripo.
Design graphics and visual assets for campaigns, events, retail, and dining promotions using Adobe Creative Suite and Canva.
Write and edit brand copy across web, email, and print touchpoints, maintaining a consistent editorial voice across seasonal campaigns and signature events.
Manage the Duke's Club member re-engagement program, balancing personalization with list health and compliance.
Monitor campaign and site performance using Google Analytics, applying insights to refine content, targeting, and channel strategy.
Partner with cross-functional teams and outside organizations (e.g. co-branded LINKS campaigns) across multiple ESPs and stakeholder groups.

IBTS Mobile App

Freelance · Oct – June 2025

Conducted 5 user interviews and usability tests to uncover key booking pain points (e.g., unclear where to purchase gift certificates).
Mapped task flows and created personas to guide design direction.
Selected as Technical Artist Intern by Humana Machina to continue texture mapping and model refinement.
Enhanced and tested a responsive prototype UI in Figma, reducing user confusion and improving booking success rates in usability tests.

Technical Artist Intern

Humana Machina · Jan – May 2024

Collaborated as Art Director on a Converged Mixed-Reality (CMR) racing game using Unity and LIDAR scans.
Created and optimized 3D assets in Autodesk Maya, Blender, and Photoshop to merge physical and virtual environments.
Selected as Technical Artist Intern by Humana Machina to continue texture mapping and model refinement.
Improved asset realism through UV unwrapping, texture baking, and geometry cleanup for use in real-time engines.
Worked in a cross-functional indie team focused on immersive AR/XR digital prototyping.