About Me
Hi, I'm Janelle
I am a passionate Digital Marketing & UX Designer focused on crafting beautiful, intuitive digital experiences. I thrive on transforming complex ideas into user-friendly solutions, always with a keen eye for visual storytelling and thoughtful interaction design.
Using user research and rapid prototyping, I simplify complexity and bring clarity to every project I take on. I believe great design starts with empathy and ends with delight.
Outside of design, I love hiking, sightseeing, and listening to K-pop. I’m based in the charming town of Carmel-by-the-Sea, CA—constantly inspired by the coastal beauty that surrounds me.
Values
- ❤️ Empathy: Designing with the user's needs and emotions in mind, especially using color to evoke emotion and feeling.
- 🔎 Curiosity: Constantly exploring new approaches in the tech world with inspiration from AWWWards, Dribbble, Cofolios, and more.
- 🎨 Craft: Caring about the small details and styles that make a big difference.
Experience
- Reservations Specialist and Marketing Design – Inns by the Sea (2024–2025)
- B.S. Communication Design with Concentration in Interactive Media – California State University of Monterey Bay (Class of 2024)
- Technical Artist Intern – Humana Machina (2024)
- Front-End Familiarity – This entire site was personally coded in HTML, CSS, and basic JavaScript to showcase both design and implementation skills (2025)
Skills
Digital Marketing & Analytics
- Email Marketing (Revinate ESP, Campaign Segmentation, Personalization, Branding, KPI Tracking)
- Cross-team Collaboration
- Reservation Data Analysis, Customer Journey Mapping
Web & Front-End
- Website Management (CMS: WordPress, Squarespace, Webflow, SiteMinder)
- HTML & CSS, Responsive Design, Accessibility Standards (WCAG)
- Content Updates & UX Optimization
Design & Branding
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, XD, Firefly)
- Figma, Canva, Prototyping & Wireframing
- Visual Design, Branding, Typography
IBTS Mobile App
Freelance · Oct – June 2025
- Conducted 5 user interviews and usability tests to uncover key booking pain points (e.g., unclear where to purchase gift certificates).
- Mapped task flows and created personas to guide design direction.
- Selected as Technical Artist Intern by Humana Machina to continue texture mapping and model refinement.
- Enhanced and tested a responsive prototype UI in Figma, reducing user confusion and improving booking success rates in usability tests.
Technical Artist Intern
Humana Machina · Jan – May 2024
- Collaborated as Art Director on a Converged Mixed-Reality (CMR) racing game using Unity and LIDAR scans.
- Created and optimized 3D assets in Autodesk Maya, Blender, and Photoshop to merge physical and virtual environments.
- Selected as Technical Artist Intern by Humana Machina to continue texture mapping and model refinement.
- Improved asset realism through UV unwrapping, texture baking, and geometry cleanup for use in real-time engines.
- Worked in a cross-functional indie team focused on immersive AR/XR digital prototyping.