Janelle Lee Email
Preview screens from the Email Campaign Designs

Email Campaign Case Study

Marketing and Design

Exploring the process: from drafts to final email designs and results.A focused series of email marketing campaigns designed to drive weekend bookings and promote key offerings. This case study highlights campaign objectives, creative iterations, and performance.

Role: Campaign and Marketing Coordinator • Duration: Ongoing • Tools: Adobe Illustrator, Notion, Photoshop

Strategy & Approach

  • Objective: Increase direct bookings and package awareness through targeted emails.
  • Segmentation: Recent visitors, seasonal travelers, and late summer bookings.
  • Cadence: 1-2 sends per month.
  • Creative System: Consistent templates with modular hero, offer, and CTA blocks.
  • Metrics Tracked: Open Rate, CTR, Conversion Rate, Revenue per Send.

Splash Sale

  • Subject Line: 48-Hour Splash Sale!
  • CTA: Last minute offer! Save 30%
22.4%Open Rate
0.63%Click-Through
263Nights Booked
$0.35Revenue / Send
Splash Sale Final Email Design
Final Design

Spring is in the Air / Spring Breeze

  • Subject Line: Your Coastal Escape Awaits
  • CTA: Stay and enjoy the spring breeze.
24.8%Open Rate
0.58%Click-Through
331Nights Booked
$0.39Revenue / Send
Seasonal Getaway Email Draft
1st send — March 17

Summer Story

  • Subject Line: Book your Summer Story
  • CTA: Be the Main Character
23.7%Open Rate
0.54%Click-Through
298Nights Booked
$0.21Revenue / Send
Summer Story Final Email Design
Final Design

Autumn Sale

  • Subject Line:Autumn Flash Sale
  • CTA:Fall into Savings — Save 30%
23.5%Open Rate
0.68%Click-Through
270Nights Booked
$0.45Revenue / Send
Fall Flash Sale Hero Design
Final Design

Performance Overview

These values will be updated once final campaign data is available.

25.2%Open Rate
0.57%Click-Through
2,241Nights Booked
$887,716Total Revenue