Inns by the Sea – Website Redesign

Overview

This project focused on redesigning the desktop and mobile landing pages for Inns by the Sea. My goal was to create a more visually engaging, intuitive experience that encourages browsing, builds trust, and improves booking conversion.

⚡️ The Challenge:

Balancing style with an efficient user experience

Role & Scope

I led the redesign of the homepage layout, including visual direction, user flow enhancements, and custom modules for property browsing, offers, and gift certificates.

Design Goals

Modernize the visual identity and layout
Introduce a carousel to explore properties like Carriage House and Cypress Inn
Feature the Romantic Getaway Package as a key marketing hook
Make gift certificates and partner restaurants easily accessible and visible to guests

Before

After

Final Designs

Key Features

Property Carousel: Allows guests to browse the Carriage House, Candle Light Inn, Wayside Inn, and Cypress Inn directly from the landing page.
Romantic Getaway Package: Elevated placement and CTA encourages special occasion bookings.
Partner Restaurants: Highlighted to reinforce local charm and partnership value.
Gift Certificates: Quickly accessible for those buying travel gifts.

Why This Is an Improvement

The old landing page lacked hierarchy, had outdated visuals, and did not showcase all the Inns. This redesign improves content visibility, modernizes aesthetics, and creates a more delightful and useful experience for prospective travelers.

Full page screenshot of redesigned website