Improve layout and SEO by enhancing engagement with key offerings
Introduce a carousel to explore properties like Carriage House and Cypress Inn
Feature the Romantic Getaway Package as a key marketing hook
Make gift certificates and partner restaurants easily accessible and visible to guests
Provide a personalized experience for guests
Key Features
Property Carousel:
Allows guests to browse the Carriage House, Candle Light Inn, Wayside Inn, and Cypress Inn directly from the landing page.
Romantic Getaway Package:
Elevated placement and CTA encourages special occasion bookings.
Partner Restaurants:
Highlighted to reinforce local charm and partnership value as well as booking direct benefits.
Gift Certificates:
Quickly accessible for those buying travel gifts and promoting a personalized stay.
Romantic Getaway Package Feature
Updated Layout: Implemented a new feature in the landing page with a
bold image featuring the Romantic getaway package. Improving navigation
to directly send users to our special package offerings and details page.
Based on data from reservations and front desk staff. Roughly 30% of our
Anniversary bookings are not aware of the Romantic Getaway Package.
Final Design
FINAL
GIFT OF A COASTAL ESCAPE & SUBSCRIBE
Instead of searching for a gift certificate, guests are invited
to purchase them from the main page and have easy access to find and navigate to our gift certificate
information.
Added a gift certificate feature on the main site
with a Call to Action for users to Give the Gift of a Coastal Escape.
Including two images featuring our Cypress Inn Property and the Candle Light Inn.
Below that is the Subscribe bar -making it faster to navigate to and easier to identify
for users to sign up for our newsletter and receive special offers and updates.
Final Design
Why This Is an Improvement
The old landing page lacked hierarchy, had outdated visuals, and did not showcase all the Inns. This redesign improves content visibility, modernizes aesthetics, and creates a more delightful and useful experience for prospective travelers.
